BEHIND THE SCENES
SAGA | POLARIS
CREATIVE DIRECTION
SAGA Apparel — Star Girl Launch
❋ Initial brainstormingFor the launch of Star Girl, SAGA Apparel’s new female line, we aimed to create a character that embodies confidence, independence, and fearless energy. Star Girl is a “badass,” someone who can take on anything she sets her mind to.
❋ location scouting & shootingWe brought this to life through cinematic content featuring her working on a classic NSX, blending automotive authenticity with empowering female representation. The campaign resonated across audiences. Men appreciated the car culture, while women connected with Star Girl’s confidence and attitude.
❋ ExecutionThe results were strong, with high engagement, widespread shares and reposts, and positive audience response. Star Girl successfully positioned the new line as bold, empowering, and culturally relevant.
Click video to watch
❋ resultsScouting a location was needed. A shop setting was our goal and we contacted a tech at HONDA/ACURA Dealership to be able to use one of their spaces after hours. This gave the garage aesthetic we wanted, Since we could not do too much set design within the budget and timeline.
LOUNGE UNDERWEAR
Deliverables
Short-form vertical video content for Instagram and TikTok
High-quality lifestyle stills for feed posts and stories
Content designed for reposting by Lounge Underwear on brand channels
Audience
The influencer’s existing social audience — primarily fashion-forward, lifestyle-driven followers interested in comfort, confidence, and everyday luxury.
Results & Impact
The campaign successfully introduced new Lounge Underwear pieces in a way that felt native to the influencer’s feed. By prioritizing authenticity and playfulness, the content resonated strongly with her audience, driving engagement while maintaining brand alignment.
Campaign: Lounge Underwear – Sponsored Influencer Social Campaign
Objective
Create a fun, playful social media campaign that highlights new Lounge Underwear pieces in an authentic, lifestyle-driven way. The goal was to showcase the comfort, confidence, and approachability of the brand while aligning naturally with the influencer’s existing audience and personal style.
Concept
“Embracing the Lounge.”
Leaning into the brand name, the campaign centers around effortless moments of lounging — relaxed, confident, and unapologetically comfortable. The influencer models the lingerie in a way that feels casual and real, blurring the line between styled content and everyday life.
Rather than a traditional polished studio shoot, the concept focused on intimate, lived-in moments that feel spontaneous and relatable. The lingerie is positioned as something you live in, not just pose in.
Creative Direction
Tone: Fun, playful, confident, and lighthearted
Mood: Relaxed, cozy, and flirtatious without feeling forced or overly posed
Styling: Minimal layering, natural hair and makeup, comfortable body language
Location: Lounge-inspired interiors (bedroom / living space) to reinforce comfort and ease
Visual Approach
Natural light to keep the imagery soft and authentic
Movement-based moments (stretching, sitting, lounging, interacting with surroundings)
Framing that feels personal and social-first, optimized for mobile viewing
Clean compositions that keep the focus on fit, fabric, and detail without feeling overly commercial
ENSO FLOAT
Enso Float — Danger Ehren Interview
Role: Director of Photography
I was brought on as Director of Photography for a branded interview featuring Danger Ehren, focusing on how Enso Float supported his body throughout years of high-impact stunts on Jackass.
The visual approach was intentionally minimal, prioritizing authenticity and intimacy over a heavily stylized commercial look. Tight framing and controlled contrast helped keep the focus on Danger Ehren’s story and credibility.
Lighting was a key challenge due to confined spaces and limited room for gear. I relied on compact fixtures, motivated light sources, and precise placement to shape the subject while maintaining a natural, documentary feel.
The final piece delivers a clean, cinematic interview that feels honest, grounded, and aligned with Enso Float’s brand.
Type: Studio Lighting Test / Concept Spec
Project Overview
This project began as a studio lighting test and evolved into a fully realized social spec ad. The goal was to experiment with controlled studio lighting while exploring a fashion-forward concept that plays with contrast and visual tension.
Concept
The idea was built around an intentional oxymoron: a model styled for winter, yet dressed in warm-weather pieces. A bathing suit and skirt are paired with The Super Puff and ski goggles — elements that shouldn’t coexist, but somehow do.
The visual contradiction creates intrigue. It feels slightly uncomfortable, slightly playful, and unmistakably intentional. That tension is what makes the concept work.
Creative Direction
Styling: Winter outerwear layered over summer essentials
Mood: Confident, playful, and fashion-editorial
Inspiration: High-fashion social campaigns where styling breaks logic to create identity
The aim was to make the viewer pause — questioning why it works, while still accepting that it does.
The Super Puff — Social Spec Ad
One of the coloring iterations I went through
Visual Approach
Clean studio lighting to emphasize shape, texture, and silhouette
Bold, simple compositions designed for social-first viewing
Styling and framing that feel elevated and brand-driven rather than experimental for experimentation’s sake
Brand Alignment
While this was a spec project, the creative direction was intentionally aligned with brands like Aritzia — known for blending minimalism, bold styling, and unexpected combinations. The piece explores how a strong product can anchor a look, even when everything around it defies expectation.
Outcome
The final result is a striking social spec ad that balances playfulness with polish. It demonstrates an understanding of fashion branding, studio lighting control, and concept-driven storytelling designed to stop the scroll.
PASSION PROJECT
Passion Project — Automotive & Adventure Content
Blending my passion for video and cars, this ongoing passion project centers around building my own vehicle and documenting the adventures that come with it. The vehicle serves as both a creative platform and a testing ground — allowing me to tell authentic stories while creating practical, visually engaging content.
Through this project, I create adventure-driven video and photo content that highlights real-world use of gear in natural environments. I currently work as an ambassador for a drawer system brand and for ICECO freezers, producing content that feels experiential rather than promotional.
The focus is on showing products in action — installed, used, and pushed through real scenarios — while maintaining a clean, cinematic visual style. Because the content is built around genuine use and personal experience, it resonates as authentic and trustworthy.
What started as a side hobby has become a creative outlet that allows me to continuously refine my skills in storytelling, shooting solo, and producing social-first content. More importantly, it represents the type of work I’m most excited to keep building: honest, adventure-led content that lives at the intersection of automotive culture, outdoor exploration, and brand storytelling.
